I was invited to the Serge DeNimes launch party on the 13th of February! I'm a big fan of Proudlocks' style and was stoked to be attending the launch of his clothing brand on the night before London Fashion Week AW14 officially kicked off! The event took place in 'Ping' Earls Court Road and was headlined by artist Greigh Wolfe who performed a few tracks and got the crowd hyped! Also a surprise appearance from Wet Wipez a UK based Krump dance crew who brought tons of energy to the event! Both performers were also wearing the brand and the vibe overall was dope #SoSerge!
Check out the pics and video below!
Proudlock & Wet Wipez
for more on Greigh Wolfe visit:
All photographs taken by myself.